Tourism Summit

Tourism Summit

Event Description

THE AMERICAN CONSUMER – HOW TO CONNECT, INFLUENCE AND CONVERT

Tourism Summit

The third annual Australia Tourism Summit convenes January 29th-30th, 2015 at the W Hotel, Hollywood, to discuss and debate best practices to grow U.S. visitor numbers and yield to Australia.

Over two days at this invitation-only event, 200+ senior travel, aviation, hospitality and industry executives will gather to hear keynote presentations, in-depth discussions, case studies and workshops designed to help participants connect with, influence and convert the U.S. consumer to travel to Australia.

The Summit, part of the G’Day USA program, will feature speakers and influencers from the U.S. and Australia presenting strategies to position Australia as a must-experience destination. Topics will include affluent consumer travel trends, leveraging Restaurant Australia to showcase Australia’s food and wine tourism offering, how tourism infrastructure investment is shaping Australia’s future selling proposition, creating compelling itineraries and tips to fine-tune social media strategies.

For all social media for the Summit, use #gdaytourism for the latest updates.

Wednesday, January 28th

6.30pm G’Day USA Welcome Reception at the Rooftop Terrace W Hollywood Hotel

Thursday, January 29th

8.00am Continental breakfast sponsored by Destination New South Wales

9.00am Welcome Address:

• Geoff Dixon, Chairman, Tourism Australia

9.20am Australian Government Minister’s Welcome Remarks

9.35am Keynote: Economic Overview and The Affluent American:

Sarah Quinlan, Senior Vice President and Group Head of Market Insights, MasterCard Advisors

11.00am Keynote:  Trends in Travel Distribution:

Tony D’Astolfo, Managing Director, PhoCusWright

11.20am Panel Discussion - Trends in Travel Distribution:
• Arnie Weissmann, Editor in Chief, Travel Weekly (Moderator)
• Tony D’Astolfo, Managing Director, PhoCusWright
• Simon Talling-Smith, President Products & Emerging Marketings, Travelzoo, Inc
• Perry Lungmus, Vice President Luxury Travel, Travel Leaders

12.05pm Keynote: 10 Trends for 2015:

Jason Clampet, Co-Founder and Head of Content, Skift

2.00pm Keynote: One Spokesperson to Millions - Connecting, Influencing & Converting in Today’s Digital Space

Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia

2.45pm Introduction to Conversion Panel:

Richard Marnell, Senior Vice President Marketing, Viking Cruises

2.55pm Panel Discussion -  Improving Conversion:
• Ruthanne Terrero, Editor in Chief - Luxury Travel Advisor (Moderator)
• Stuart Rigg, Director, Southern Crossings
• Heidi Podjavorsek, Director of Sales and Marketing, Land & Specialty Suppliers, Signature Travel Network
• Rhonda Robinson, Owner, Indigo Journeys
• Richard Marnell, Senior Vice President Marketing, Viking Cruises

4.00-4.45pm Interactive Workshops - A choice of two from the following:

Workshop 1
Current Trends in Social Media and Content and Your Strategy:

• Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia
• Jason Clampet, Co-Founder and Head of Content, Skift
Learn about the most important trends in social media and content for 2015
Find out how these trends specifically apply to your business
Explore in-depth best practices case studies, strategies, and tactics
Hear first-hand about the challenges others are facing with their online campaigns and content

Workshop 2 Creating Luxury Aspirational Itineraries:
• Cathy Holler, Vice President Business Development and Product Innovation, Travcoa,
• James Baillie, Owner, Baillie Lodges and Chairman, Luxury Lodges of Australia
• Drew Kluska, Managing Director, The Tailor
Larn how to design an appealing luxury aspirational itinerary and what clients look for in these experiences
Find out how to overcome objections and misperceptions on visiting Australia and the different travel preferences of West Coast vs. East Coast clients
Hear proven strategies on how to switch repeat European visitors from Europe to first-time Australian travelers
Understand how Australia has set the benchmark for luxury lodging on the world map

Workshop 3
How to Maximize your Investment in Performance Media:

• Nancy Adzentoivich,  Managing Director West; Vice President Sales, Resolution Media
Explore performance media and why is it so crucial to connecting with your clients
Learn how to better reach and engage customers in real-time through online and social media
Hear about perspectives and tools to develop performance media strategies that are effective, cost efficient, adaptive, and measurable

Workshop 4
Tools and Tactics to Convert More Leads to Bookings:

• Scott Wiseman, President, Cox & Kings The Americas
• Julie Garcia, Travel Consultant, Peak Travel Group

Learn what tour operators can do to assist the travel advisor community, including best practices and pitfalls
Find out how to identify your clients’ behavioral style, and what to do and what not to do when selling
Explore the four basic behavior styles, and how to adapt your sales approach to convert more leads into sales

Workshop 5
Strategic Delivery of Meetings and Events through Unique Destinations and Partnerships:

• Michelle Crowley, Director, Global Development, Professional Convention Management Association
• Bradley Woods, Chief Executive Officer, Australian Hotels Association Western Australia
• Ian Gay, Vice Chairman, Perth Convention Bureau


5.50pm Evening Reception sponsored by Perth, Western Australia

Friday, January 30th

8.00am Continental breakfast sponsored by Destination New South Wales

9.00am Keynote: Tourism Investment in Australia:

Rowen Craigie, Chief Executive Officer, Crown Resorts

9.20am Panel Discussion - Tourism Investment in Australia

• Rowen Craigie, Chief Executive Officer, Crown Resorts
• James Baillie, Owner, Baillie Lodges and Chairman, Luxury Lodges of Australia
• Tony Ryan, Principal, Ryan Lawyers
• Lisa Scaffidi, The Lord Mayor, City of Perth

9.55am Keynote: Why Community, Culture and Karma Matter in Business

Bruce Poon Tip, Founder and President, G Adventures

11.15am Inviting the World to Dine in Australia - Overview of Restaurant Australia Campaign

Jane Whitehead, Vice President- The Americas, Tourism Australia

11.20am Keynote: Serving up Australia’s Best Food and Wine Experiences

Neil Perry AM, Owner, Rockpool

11.35am Panel Discussion – Serving Up Australia’s Best Food and Wine Experiences

• Christine Muhlke, Executive Editor, Bon Appetit (Moderator)
• Neil Perry AM,  Owner, Rockpool
• Ian Swain, Owner and President, Swain Destinations
• Jane Whitehead, Vice President-The Americas, Tourism Australia

12.10pm Panel Discussion - Role of Arts & Culture in Driving Tourism

• Peter Bates, President, Strategic Vision (Moderator)
• Elizabeth Ann MacGregor OBE, Director of Museum of Contemporary Art, Sydney
• Warwick Thornton, Film Director, Screenwriter and Cinematographer
• Simonne Shepherd, General Manager Industry Partnerships and Government Policy, Destination NSW

12.45pm Closing Remarks

• John O’Sullivan, Managing Director, Tourism Australia

1.15pm Lunch and Wine Seminar sponsored by South Australian Tourism Commission

Keynote Speaker: Leon Bignell MP, South Australian Minister for Tourism

Audience:
Leaders of US and Australian tourism businesses, including wholesalers, consortia, online travel agencies, airlines, travel media, Australian product


Event Sponsors

  • Phocuswright
Tourism Summit

Tourism Summit

Thursday, January 29, 2015

Event Description

THE AMERICAN CONSUMER – HOW TO CONNECT, INFLUENCE AND CONVERT

Tourism Summit

The third annual Australia Tourism Summit convenes January 29th-30th, 2015 at the W Hotel, Hollywood, to discuss and debate best practices to grow U.S. visitor numbers and yield to Australia.

Over two days at this invitation-only event, 200+ senior travel, aviation, hospitality and industry executives will gather to hear keynote presentations, in-depth discussions, case studies and workshops designed to help participants connect with, influence and convert the U.S. consumer to travel to Australia.

The Summit, part of the G’Day USA program, will feature speakers and influencers from the U.S. and Australia presenting strategies to position Australia as a must-experience destination. Topics will include affluent consumer travel trends, leveraging Restaurant Australia to showcase Australia’s food and wine tourism offering, how tourism infrastructure investment is shaping Australia’s future selling proposition, creating compelling itineraries and tips to fine-tune social media strategies.

For all social media for the Summit, use #gdaytourism for the latest updates.

Wednesday, January 28th

6.30pm G’Day USA Welcome Reception at the Rooftop Terrace W Hollywood Hotel

Thursday, January 29th

8.00am Continental breakfast sponsored by Destination New South Wales

9.00am Welcome Address:

• Geoff Dixon, Chairman, Tourism Australia

9.20am Australian Government Minister’s Welcome Remarks

9.35am Keynote: Economic Overview and The Affluent American:

Sarah Quinlan, Senior Vice President and Group Head of Market Insights, MasterCard Advisors

11.00am Keynote:  Trends in Travel Distribution:

Tony D’Astolfo, Managing Director, PhoCusWright

11.20am Panel Discussion - Trends in Travel Distribution:
• Arnie Weissmann, Editor in Chief, Travel Weekly (Moderator)
• Tony D’Astolfo, Managing Director, PhoCusWright
• Simon Talling-Smith, President Products & Emerging Marketings, Travelzoo, Inc
• Perry Lungmus, Vice President Luxury Travel, Travel Leaders

12.05pm Keynote: 10 Trends for 2015:

Jason Clampet, Co-Founder and Head of Content, Skift

2.00pm Keynote: One Spokesperson to Millions - Connecting, Influencing & Converting in Today’s Digital Space

Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia

2.45pm Introduction to Conversion Panel:

Richard Marnell, Senior Vice President Marketing, Viking Cruises

2.55pm Panel Discussion -  Improving Conversion:
• Ruthanne Terrero, Editor in Chief - Luxury Travel Advisor (Moderator)
• Stuart Rigg, Director, Southern Crossings
• Heidi Podjavorsek, Director of Sales and Marketing, Land & Specialty Suppliers, Signature Travel Network
• Rhonda Robinson, Owner, Indigo Journeys
• Richard Marnell, Senior Vice President Marketing, Viking Cruises

4.00-4.45pm Interactive Workshops - A choice of two from the following:

Workshop 1
Current Trends in Social Media and Content and Your Strategy:

• Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia
• Jason Clampet, Co-Founder and Head of Content, Skift
Learn about the most important trends in social media and content for 2015
Find out how these trends specifically apply to your business
Explore in-depth best practices case studies, strategies, and tactics
Hear first-hand about the challenges others are facing with their online campaigns and content

Workshop 2 Creating Luxury Aspirational Itineraries:
• Cathy Holler, Vice President Business Development and Product Innovation, Travcoa,
• James Baillie, Owner, Baillie Lodges and Chairman, Luxury Lodges of Australia
• Drew Kluska, Managing Director, The Tailor
Larn how to design an appealing luxury aspirational itinerary and what clients look for in these experiences
Find out how to overcome objections and misperceptions on visiting Australia and the different travel preferences of West Coast vs. East Coast clients
Hear proven strategies on how to switch repeat European visitors from Europe to first-time Australian travelers
Understand how Australia has set the benchmark for luxury lodging on the world map

Workshop 3
How to Maximize your Investment in Performance Media:

• Nancy Adzentoivich,  Managing Director West; Vice President Sales, Resolution Media
Explore performance media and why is it so crucial to connecting with your clients
Learn how to better reach and engage customers in real-time through online and social media
Hear about perspectives and tools to develop performance media strategies that are effective, cost efficient, adaptive, and measurable

Workshop 4
Tools and Tactics to Convert More Leads to Bookings:

• Scott Wiseman, President, Cox & Kings The Americas
• Julie Garcia, Travel Consultant, Peak Travel Group

Learn what tour operators can do to assist the travel advisor community, including best practices and pitfalls
Find out how to identify your clients’ behavioral style, and what to do and what not to do when selling
Explore the four basic behavior styles, and how to adapt your sales approach to convert more leads into sales

Workshop 5
Strategic Delivery of Meetings and Events through Unique Destinations and Partnerships:

• Michelle Crowley, Director, Global Development, Professional Convention Management Association
• Bradley Woods, Chief Executive Officer, Australian Hotels Association Western Australia
• Ian Gay, Vice Chairman, Perth Convention Bureau


5.50pm Evening Reception sponsored by Perth, Western Australia

Friday, January 30th

8.00am Continental breakfast sponsored by Destination New South Wales

9.00am Keynote: Tourism Investment in Australia:

Rowen Craigie, Chief Executive Officer, Crown Resorts

9.20am Panel Discussion - Tourism Investment in Australia

• Rowen Craigie, Chief Executive Officer, Crown Resorts
• James Baillie, Owner, Baillie Lodges and Chairman, Luxury Lodges of Australia
• Tony Ryan, Principal, Ryan Lawyers
• Lisa Scaffidi, The Lord Mayor, City of Perth

9.55am Keynote: Why Community, Culture and Karma Matter in Business

Bruce Poon Tip, Founder and President, G Adventures

11.15am Inviting the World to Dine in Australia - Overview of Restaurant Australia Campaign

Jane Whitehead, Vice President- The Americas, Tourism Australia

11.20am Keynote: Serving up Australia’s Best Food and Wine Experiences

Neil Perry AM, Owner, Rockpool

11.35am Panel Discussion – Serving Up Australia’s Best Food and Wine Experiences

• Christine Muhlke, Executive Editor, Bon Appetit (Moderator)
• Neil Perry AM,  Owner, Rockpool
• Ian Swain, Owner and President, Swain Destinations
• Jane Whitehead, Vice President-The Americas, Tourism Australia

12.10pm Panel Discussion - Role of Arts & Culture in Driving Tourism

• Peter Bates, President, Strategic Vision (Moderator)
• Elizabeth Ann MacGregor OBE, Director of Museum of Contemporary Art, Sydney
• Warwick Thornton, Film Director, Screenwriter and Cinematographer
• Simonne Shepherd, General Manager Industry Partnerships and Government Policy, Destination NSW

12.45pm Closing Remarks

• John O’Sullivan, Managing Director, Tourism Australia

1.15pm Lunch and Wine Seminar sponsored by South Australian Tourism Commission

Keynote Speaker: Leon Bignell MP, South Australian Minister for Tourism

Audience:
Leaders of US and Australian tourism businesses, including wholesalers, consortia, online travel agencies, airlines, travel media, Australian product


Venue

W Hollywood Hotel
6250 Hollywood Boulevard
Los Angeles, CA 90028
(323) 798-1300


Hosts



Accommodations

W Hollywood Hotel
W Hollywood Hotel

For 2015, the W Hollywood is offering a special room rate for G’Day USA attendees.
W Hollywood is located at the intersection of Hollywood and Vine, near the Pantages and Dolby Theatres.

 


Event Sponsors

  • Phocuswright