G’Day USA is the most important public diplomacy program promoting Australian capabilities in the US. Over a decade of success has built G’Day USA into the premier brand for Australian engagement in the US. It remains unparalleled as a platform for delivering business and investment outcomes for stakeholders and sponsors.
Over the twelve years, G’Day USA has brought together industry leaders and key influencers in government, business, tourism, academia and the arts to successfully cultivate and enhance the Australia –United States relationship.
The result is one of the most effective, far-reaching and comprehensive annual national promotions. We are proud of our history and the outcomes we have delivered. Yet we recognise the need to grow and be flexible – to represent the best of Australia, to showcase a contemporary, innovative, diverse, youthful and sophisticated country.
The 2015-16 G’Day USA program brings new business, policy, entertainment, innovation and tourism events to eight cities with the goal of strengthening bilateral collaboration and realizing new business opportunities.
The full program of events is designed, managed and produced by the G’Day USA Steering Committee which comprises the Australian Government (Department of Foreign Affairs and Trade) and Qantas Airways. The events are self-funded and supported by the Federal Government, Australian State Governments and corporate sponsors. Private sector sponsorship and partnerships between stakeholders is essential to the continued growth of G’Day USA which delivers commercial outcomes for both nations.